Tag Archives: Small Business

You Win When You Win Within


If you spend time focusing on how to defeat others at being them you lose at being you. It doesn’t matter if it’s business or personal life. Many great companies have gone and many individual have wasted much of their life trying to be better at something externally than someone else. The major problem is, if the person or business you’re trying to compete with is being themselves, maximizing their unfair competitive advantage (UCA) then you will lose every time. No one can be better at being them than them. So everyone else will always be second best. Generally in life most people want the originators and not the imitators. Would you want real gold or imitation?

So, instead of competing in a market, focus on dominating a market. Focus on your UCA and constantly create better ways to service your existing customers and attract new ones. In other words be an originator not a duplicator. Duplicators are always chasing the market and often come up short. Focus in getting and retaining customers. If you only focus on getting new ones and have no retention strategy, your customers will be in a revolving door. They come and then they leave. Remember if you are not growing then you are dying, there is no middle ground.

When your focus is external, fears, doubts, worries, and sometimes paranoia sets in.  You can never defeat an imaginary enemy. So instead focus on defeating the one you know very well. The one that’s within that puts limits, wants you to stay comfortable, not make mistakes and constantly seeks validation by comparing you to everyone else. Two business in the same industry, like twins from the same parents may look the same on the outside, but functions completely different.

Best Wishes on your Success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs

To Fly Like an Eagle..You Must Be Willing to Work Like a Dog


Many new entrepreneurs and some long timers, look around to see other businesses succeeding and wonder why theirs haven’t taken off. Some assume those businesses were lucky, had great connections, or had tons of money to advertise. That may be true in a few cases, but for the majority this is far from the truth.

The reality is, most follow close to if not to the letter of a success formula (KUSA) that I discovered years ago. The key ingredient in the formula is action! Action is another word for work. No matter how you slice it, the only time play comes before work is in the dictionary. You must be willing to put the work in first. And not just any work. It must be planned, purposeful and effective work. Working for the sake of doing work keeps you busy, but you don’t accomplish very much except get you tired.

The most work and the most fear is at the beginning. But you must BEGIN! A race was never won a spectator. You have to get in and start running. Once you get moving less energy is needed to keep moving. Basic physics tells us that in order push something across the floor we first have to overcome the friction, the resistance to change. That is also true for us. I believe that’s nature’s way of seeing if we’re really serious.

Every new height you’re able reach is made possible because of the work in did in the previous one. If you truly want to sore like an eagle then be willing to work like a dog. Willing doesn’t mean you always will, it just mean when you need to you will. No complaining, no hesitation just grind it out.

Best wishes on your success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs

Talk more about what you’re Doing than what you Did.

Pass Success

If you spend more time talking about what you did than what you’re doing…It’s time to get productive..

Listen to the words that you or others are saying when you’re in a conversation. I more time is spent remembering the past instead of creating a future then productivity has stalled.

The only thing you can use pass success for is a stepping stone to move you higher not a throne for you to rest on. It should be used for what I call having a David Moment. In the biblical story of David and Goliath, David was able to over come his fear partly do to the fact that he reminded himself  of his pass success. In his pass he was able to overcome great adversity on two different occasions. Once was when he killed a lion and another was a bear. He did it with his bare-hands. These pass success helped him move with confidence against the giant that stood before him.

As the title of the song by Janet Jackson say “What have done fore me lately” is what the world around you is constantly asking. The best way to avoid hearing those words or “I’ve heard that story.” is to create new stories. Remember, the best is yet to come and “The good old days” are here and now.

Best wishes on your success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs