Tag Archives: Entrepreneur

You Win When You Win Within


If you spend time focusing on how to defeat others at being them you lose at being you. It doesn’t matter if it’s business or personal life. Many great companies have gone and many individual have wasted much of their life trying to be better at something externally than someone else. The major problem is, if the person or business you’re trying to compete with is being themselves, maximizing their unfair competitive advantage (UCA) then you will lose every time. No one can be better at being them than them. So everyone else will always be second best. Generally in life most people want the originators and not the imitators. Would you want real gold or imitation?

So, instead of competing in a market, focus on dominating a market. Focus on your UCA and constantly create better ways to service your existing customers and attract new ones. In other words be an originator not a duplicator. Duplicators are always chasing the market and often come up short. Focus in getting and retaining customers. If you only focus on getting new ones and have no retention strategy, your customers will be in a revolving door. They come and then they leave. Remember if you are not growing then you are dying, there is no middle ground.

When your focus is external, fears, doubts, worries, and sometimes paranoia sets in.  You can never defeat an imaginary enemy. So instead focus on defeating the one you know very well. The one that’s within that puts limits, wants you to stay comfortable, not make mistakes and constantly seeks validation by comparing you to everyone else. Two business in the same industry, like twins from the same parents may look the same on the outside, but functions completely different.

Best Wishes on your Success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs

Dreams Become Nightmares Of Regret When Not Pursued.


The saddest conversion to have at the twilight of your life is to start talking about all the things that could have been. The would have, could have, and the should haves are all results of choices and opportunities not gone after.

Dreams are the desires that will never come true until you take them from the imaginary and bring them into the reality. They are brought into reality by writing them down and putting a date when it will be acquired.  When we add the third dimension of time to whatever you are dreaming about you now make it tangible and obtainable. There are other steps necessary for acquiring it but this one is important. If you never add a date you want to have it then you probably don’t truly want it. Somethings may be more exciting just dreaming about them. While others don’t allow us to sleep.

It’s a far better legacy to say “I tried that myself.” rather than “I denied that to myself.”

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs

To Fly Like an Eagle..You Must Be Willing to Work Like a Dog


Many new entrepreneurs and some long timers, look around to see other businesses succeeding and wonder why theirs haven’t taken off. Some assume those businesses were lucky, had great connections, or had tons of money to advertise. That may be true in a few cases, but for the majority this is far from the truth.

The reality is, most follow close to if not to the letter of a success formula (KUSA) that I discovered years ago. The key ingredient in the formula is action! Action is another word for work. No matter how you slice it, the only time play comes before work is in the dictionary. You must be willing to put the work in first. And not just any work. It must be planned, purposeful and effective work. Working for the sake of doing work keeps you busy, but you don’t accomplish very much except get you tired.

The most work and the most fear is at the beginning. But you must BEGIN! A race was never won a spectator. You have to get in and start running. Once you get moving less energy is needed to keep moving. Basic physics tells us that in order push something across the floor we first have to overcome the friction, the resistance to change. That is also true for us. I believe that’s nature’s way of seeing if we’re really serious.

Every new height you’re able reach is made possible because of the work in did in the previous one. If you truly want to sore like an eagle then be willing to work like a dog. Willing doesn’t mean you always will, it just mean when you need to you will. No complaining, no hesitation just grind it out.

Best wishes on your success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs