All posts by Dewong Lucas Sr.

You Win When You Win Within

Winning

If you spend time focusing on how to defeat others at being them you lose at being you. It doesn’t matter if it’s business or personal life. Many great companies have gone and many individual have wasted much of their life trying to be better at something externally than someone else. The major problem is, if the person or business you’re trying to compete with is being themselves, maximizing their unfair competitive advantage (UCA) then you will lose every time. No one can be better at being them than them. So everyone else will always be second best. Generally in life most people want the originators and not the imitators. Would you want real gold or imitation?

So, instead of competing in a market, focus on dominating a market. Focus on your UCA and constantly create better ways to service your existing customers and attract new ones. In other words be an originator not a duplicator. Duplicators are always chasing the market and often come up short. Focus in getting and retaining customers. If you only focus on getting new ones and have no retention strategy, your customers will be in a revolving door. They come and then they leave. Remember if you are not growing then you are dying, there is no middle ground.

When your focus is external, fears, doubts, worries, and sometimes paranoia sets in.  You can never defeat an imaginary enemy. So instead focus on defeating the one you know very well. The one that’s within that puts limits, wants you to stay comfortable, not make mistakes and constantly seeks validation by comparing you to everyone else. Two business in the same industry, like twins from the same parents may look the same on the outside, but functions completely different.

Best Wishes on your Success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs

What’s Defining You?

Mistakes

In your business and personal life the steps we take after a mistake has happened will determine how successful we will be. It’s doesn’t matter the mistake or outcome. What matters is how we respond to the outcome. If we use it as a learning experience to take different actions in the future we will go a long way toward obtain the desired results.

Since everyone makes mistakes. Even to act of doing nothing can be a mistake. Some people believe that if they don’t try anything then they can make a mistake. That false thinking has cause more emotional and financial problems than just making a mistake and correcting it.

We are designed to make mistakes. Our total being is a complete make up of feed-back loops of continual course corrections. Just the act of picking up a pencil or a raw egg involves hundreds of minute adjustments of left/right, up/down, forward/backward and tight/loose.  If you attempt to do it more than once you will notice that each time you do it it’s done slightly different. Since each time is different does that mean that the other times were wrong? No. So stop defining yourself by how you did or didn’t do something “correctly”.

Focus more on what you can learn from it, correct and adjust for the next occurrence and keep moving….

Best Wishes on your Success!

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs

 

Cut to the front of the line, by being the one giving to the line.

GivingBack

Many business owners believe that giving back is something big companies do as a public relations (PR) stunt just to bring a good image to a brand or company. The reality is the every business has something that they can give back to. It could be a local event or cause or national one. It really does matter. In my opinion everything starts locally, unless you are strictly an online business.

If you’re an individual entrepreneur giving back could mean mentoring, or providing free services or training. The possibilities are only limited by your imagination. Many individuals are only one donation, one volunteer, or one piece of information that could set them on the path to great success. The giving back doesn’t have to be a grand gesture. It just needs to be a gesture.

The bottom line is that everyone and every company has the ability to give back and give someone else a helping hand. The only reason some don’t is that they may feel they are at the back and they should be receiving. That type of mentality will take you to the back and keep you there. You can’t compete; forget about dominating if you believe in scarcity.

Wishing you Great Success

Dewong Lucas, Sr.

Founder, Helping Entrepreneurs